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Government*Horizons Inc. and Market*Access Training Series™
Working
with the Media in High Stress
and High Concern Situations
Lessons Learned and Best Practices Training Workshop
November 14-15 ,
2007
Registration for this event is now closed. You may still register for this event at the door by bringing this form with you the day of the event.
Sheraton
National Hotel
Arlington, VA
The Working with Media Workshop will take place immediately following
the Pandemic Conference on November 14th from 1:00pm-4:30 pm and will
continue until 12:30pm of November 15th.
"Of all the plethora of conferences and seminars on this domain—this
is MUCH needed." - Previous Attendee
About This Workshop
High stress
situations dramatically change the rules of communication. When people
are stressed and upset during a crisis, they can become less trusting,
have difficulty processing information, often think more negatively
and their perceptions may vary from reality.
This is
why any organization- public, not-for-profit or private - must be
prepared to respond effectively in an environment where the communications
rules constantly change. Anything less than full anticipation, preparation,
and practice can quickly jeopardize trust and credibility with the
media and the public. Worse, communication missteps can have long-term
consequences such as damage to individual and organization reputation.
September
11, Hurricane Katrina, crises of all sorts emphasize the need for
organizations to communicate effectively with the media and the public
to deliver messages that inform without frightening and educate without
provoking alarm. This workshop focuses on providing organizations
– public and private – with a brief orientation and perspective on
the media and how they think and work during a crisis; principles
and techniques for responding to and cooperating with the media in
conveying information and delivering messages, before, during, and
after a crisis; and practical tools of the trade of media relations
and risk communications.
- What
reporters want during a crisis
- What
frustrates reporters in a crisis
- Before,
during and after a media interview: Do’s and Don’ts
- Developing
and delivering effective messages
- Responding
to aggressive reporters
- Avoiding
traps and pitfalls
- Rumor
control and correcting errors
- Earning
trust and credibility
- Communicating
complex and technical information
- Acknowledging
uncertainty
- Understanding
factors that influence public perceptions of risk
What Previous Students Wrote in their
Evaluations...
"Mr. Dorsey's knowledge of the subject and presentation skills are
outstanding. Very professional"
"Impressive depth of knowledge"
"Excellent course with good information. Very well
presented."
"Very informative material, Great content and excellent
examples and references."
Who Should Attend
- Representatives
from all public and private sector agencies and organizations
dealing with human health and animal health issues as it relates
to pandemic and avian influenza communications
- Executives,
including communicators and operations managers, from industries
including travel and tourism, health care, transportation, and many
more
- City,
County, State and Federal Emergency Planners and Public Health Professionals
- Federal
Partner Agencies and their personnel who are involved with the National
Strategy for Pandemic Influenza
- Hospital
and Healthcare Administrators, CEO's and COO's, and communications
professionals and executives in public health and health care organizations
- Hospital-based
Disaster and Emergency Planners and Healthcare Providers, including
doctors, nurses, Paramedics and EMT's, and allied health professionals
Early Registrants Include:
Alfred Dupont Hospital for Children, Public Relations Director
Atlanta Fire-Rescue, Public Information Officer
Atlanta Police Department, Lieutenant
Battelle, Program Manager
Brookhaven National Laboratory, Principal Media & Communications Specialist, Special Asst
CDC, Program Services Consultant
City of Atlanta, Department of Watershed Management, Public Relations Manager
City of Bethlehem, Director, Community & Economic Development
Clemson University, Exec. Director
CT River Area Health District, Director of Health, Public Health Emergency Coordinator
Culpeper Regional Hospital, VP, Foundation & Community Relations, Communication & Public Relations Manager
Danbury Hospital, Chief, Pediatric Pulmonology
DHHS, Regional Health Administrator
DHS, Federal Security Director
Fargo Cass Public Health, Environmental Health Manager
Food Lion LLC, Special Projects Manager
Joint Task Force Civil Support, Public Affairs Officer
Miami-Dade Police Department, Police Officer
Monroe County Health Department, EPC/Epidemiologist
OSMA Insurance Agency, Director of Operations
Penn State University, Hubert H. Humphrey Fellow
Pfizer Inc, Executive Director
S&C Electric Company, Benefit Services Director
U.S. Navy, Director, Public Health Services
Virginia Hospital & Healthcare Association, AVP
Previous
Attendees Include:
- Administrative
Office of the Pennsylvania Courts, Special Reports Advisor
- Air Force Pentagon,
Deputy HAF Continuity
- Anderson Health
Department, Public Health Director
- BAE Systems, Director,
Business Continuity
- CapitalOne, Manager,
Enterprise Business Continuity
- Carnival Cruise
Lines/DHS, Director of Medical Operations
- Center for Risk
Communication, Founder & Director
- City of West Haven,
CT, Emergency Preparedness Coordinator
- City of Winter
Park, FL, Fire Chief
- Compressus, Inc.,
Vice President & General Manager of Vigilent
- Compressus, Inc.,
Vigilent Project Manager
- Department of
Health and Human Services, Federal Occupational Health, Director
Clinical Operations
- DHHS/OS/OCG, Attorney
- Dupont Hospital
for Children, Infection Control Coordinator
- FDA, Branch Chief
- FDA Center for
Drug Evaluation, Associate Director for Regulatory Affairs
- FDA Center for
Drug Evaluation, Associate Director, Emergency Risk Communication
- FDA Center for
Drug Evaluation, Office Director
- Federal Reserve
Board, Supervisory Media Relations Specialist
- Food and Drug
Administration, Nurse/Consultant
- Food and Drug
Administration, Senior Associate Director
- Foundation Coal
Corporation, Sr. Communications Specialist
- Gannett Fleming,
Inc., Vice President
- Georgia Dental
Association, Associate Executive Director
- GlaxoSmithKline,
National Account Manager
- Hammond, Indiana
Fire Department, Chief of Emergency Medical Services
- Idaho National
Laboratory, Division Director, Emergency Services
- Joint Task Force
Civil Support, Directorate of Public Affairs
- Klamath County,
Oregon Public Health, Director
- Latah County,
Idaho
- Maden Technologies,
Benefits and Compensation Manager
- Maden Technologies,
Director, Human Resources and Services
- Maden Technologies,
Facilities Manager
- Madison, Co.,
MO Health Department, Administrator
- Madison, Co.,
MO, Community Health Nurse III
- Martin, Blanck
& Associates, Senior Partner
- Michigan Department
of Education
- Military Vaccine
Agency (MILVAX), Senior Communications Analyst
- NASA Johnson Space
Center, Associate Director, Business & Institutional Management
Office
- NASA Johnson Space
Center, Health Systems Specialist
- NASA Kennedy Space
Center, Assistant to the CHMO
- National Institutes
of Health, Work Life Center Manager
- National Institutes
of Health, National Heart, Lung, and Blood Institute, Chief,
Office of Workforce Relations
- National Institutes
of Health, National Heart, Lung, and Blood Institute, Deputy
Executive Director
- NIEHS National
Clearinghouse, Research Associate
- Office of Personnel
Management, Chief, Emergency Actions Group
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- OSD/Health Affairs,
Colonel
- Otsego County,
New York Department of Health, Public Health Director
- Pan American Health
Organization/World Health Organization, Editor, Public Information
- Pan American Health
Organization/World Health Organization, Public Information
Officer
- Pearson Government
Solutions, Director
- Roche Laboratories,
Inc.
- SAMHSA, Public
Health Analyst
- Sedgwick Co.,
Kansas Health Department, Public Health Emergency Management
Coordinator
- Stanton Communications,
Account Manager
- St. Cloud Hospital/CentraCare
Health System, Director of Communications
- St. Mary's Health
System, Regional Infection Control Leader
- St. Mary's Medical
Center, Clinical Leader, Emergency Department
- Teller Co., Colorado
Public Health, Director
- Tennessee Department
of Safety - Tennessee Highway Patrol, Captain
- Tennessee Department
of Safety - Tennessee Highway Patrol, Lieutenant
- Texas National
Guard, Public Affair Officer
- Tulane University
School of Public Health, Research Assistant Professor
- U.S. Army, Community
& Family Support Center, Program Analyst
- US Census Bureau,
Safety and Health Manager
- US Department
of Education, Director
- US Department
of Energy, Public Affairs Specialist
- US Department
of Health & Human Services - ACF, Director of Emergency
Preparedness & Response
- US Department
of Health & Human Services - ACF, Special Assistant to
the Assistant Secretary
- US Department
of Treasury - Financial Management Service, Director, Program
Integrity Division
- US Department
of Treasury - Financial Management Service, Security Specialist
- US Department
of Veterans Affairs, Director, Public Health Communications
- US Department
of Veterans Affairs, Public Affairs Writer
- US Department
of Veterans Affairs, Senior Program Manager
- United Way of
America, Manager Crisis Management
- University of
California Davis Health Systems, Nurse Epidemiologist
- University of
Memphis, Medical Director
- US Army, Product
Manager
- USDA-AMS, Emergency/Disaster
Management Specialist
- Washington State
Department of Health, Communication Systems Manager
- Western Racine
County Health Department, Director/Health Officer
- Widmeyer Communications,
Senior Vice President & Group Director
- Will County, IL
Health Department, Emergency Response Coordinator
- World Bank, Communications
Officer
- World Bank, Security
Specialist
- Wright Solutions/US
DOT, Medical Regulations Consultant
- Wyandotte County,
Kansas Public Health Department, Public Health Planner- CRI
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Agenda
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1:00-1:30 pm |
Registration and BOXED LUNCH: Sponsored by Government*Horizons |
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1:30-1:45 pm |
Welcome
and Introductions |
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1:45-2:15pm |
Inside
the Newsroom – Tony Dorsey
• How Decisions are Made
• How the Newsroom Functions |
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2:15-3:00pm |
Working
with the Media in a Crisis – Tony Dorsey
• Why Talk to the Media?
• What Reporters Want During a Crisis
• What Frustrates Reporters During a Crisis |
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3:00-3:15pm |
NETWORKING
BREAK: Sponsored by Government*Horizons |
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3:15-4:30pm |
Working
with the Media in a Crisis – Tony Dorsey (continued)
• Why Talk to the Media?
• What Reporters Want During a Crisis
• What Frustrates Reporters During a Crisis |
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4:30pm |
Adjourn Day One |
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DAY TWO |
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7:30-8:00am |
CONTINENTAL BREAKFAST: Sponsored by Government*Horizons |
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8:00-10:00am |
Effective
Risk Communications – Tim Tinker
• Templates
• Message Mapping
• Responding to Scenarios |
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10:00-10:15am |
NETWORKING BREAK: Sponsored by
Government*Horizons |
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10:15-12:15pm |
Putting
it Into Practice – Tim Tinker
• Before, During and After the Interview: Do’s and Don’ts
• Challenges, Traps and Pitfalls
• Responding to an Aggressive Reporter
• Mock News Conference and Critique |
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12:15-12:30pm |
Next
Steps and Evaluation |
About the Instructors
Tony
Dorsey
Director
of Public Affairs for the Washington D.C. Fire Emergency Medical Services
Department
Mr.
Dorsey is an Emmy award winning journalist. In his current position,
Mr. Dorsey manages the Fire and EMS department's media relations unit
and the office of community outreach and fire prevention. Prior to
joining DC Fire & EMS Mr. Dorsey was director of public affairs
for the Washington Metropolitan area Transit authority. Prior to that,
Mr. Dorsey served for
nine years
as
a broadcast journalist with the NBC owned and operated television
station WRC, News 4, in Washington D.C. Mr. Dorsey has covered many
major breaking news events in the nation's
capital.
On September 11th he could see the Pentagon burning as he reported
live during the evacuation of Ronald Reagan, Washington National airport.
Mr. Dorsey's career in journalism spans more that two decades. He
won an Emmy award for breaking news coverage of the terrorist bombing
of a family planning clinic in Atlanta, Georgia.
Tim Tinker, M.P.H., Dr.P.H.
Booz Allen Hamilton
Senior Associate
Tim Tinker recently joined Booz Allen Hamilton, one of the premiere management consulting firms in the US and worldwide, as a Senior Associate. Before joining Booz Allen Hamilton, Tim was Senior Vice President at Widmeyer Communications, Inc. in Washington DC. While at Widmeyer, Tim provided strategic counsel and advice to Widmeyer
and its clients in crisis and emergency risk communication. Dr. Tinker
managed emergency and non-emergency risk communication programs in the
homeland security, public health, environment, agriculture, and defense
sectors. Examples include work for the U.S. Environmental Protection
Agency, Centers for Disease Control and Prevention (CDC), U.S. Department
of Agriculture, Multi-State Partnership for Security in Agriculture,
California Homeland Security and numerous state and local government
agencies.
Before creating the Risk
and Crisis Communication Consortium, Dr. Tinker had a long and
distinguished career as a federal communicator. As Chief of Communications
and Research at the Agency for Toxic Substances and Disease Registry (ATSDR),
a federal public health agency and sister agency of the Centers for
Disease Control and Prevention, he provided ongoing technical assistance
and expertise to federal, State, and local agencies in a wide range of
crisis and emergency risk communication issues.
Sponsors
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